Nike was previously known as blue ribbon sports rbs founded in 1964 by phil knight and bill bowerman. Nikes cost of goods sold for the three months ended in feb. The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. The manufacturing process of nike shoes marketing essay. Theyll give your presentations a professional, memorable appearance the kind of sophisticated look that todays audiences expect.
These lines and email accounts are answered during business hours and are also checked frequently for messages. A comparative analysis of strategies and business models of nike. The information on nike, incs investors website, inclusive of presentations, earnings call transcripts, and all other information presented, may contain forwardlooking statements, estimates or projections based on expectations as of the original date of those materials. Nike will donate 32,500 pairs of the air zoom pulse in cities around the world. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. As used in this report, the terms we, us, nike, and the company refer to nike, inc. Almost out of the blue, the company established itself during the 1980s and 1990s as one of the worlds most familiar brands. It is involved in the design, improvement, manufacturing, global. Added up, its a powerful formula for extending our competitive advantage and delivering sustained growth for years to come. Nike aims to be a brand with purpose that moves the world forward. Recently adopted accounting standards in march 2016, the financial accounting standards board fasb issued accounting standards update asu no. Nike inc net income in 1 quarter 2020 declined year on year by 23. More on nke income comparisons nike inc s comment on competitors and industry peers. He showcases some of nikes best advertising campaigns and clarifies how current trends in marketing.
Oct 25, 2019 you will also find information on topics such as material testing, sustainable production, exotic materials, and more. Track your container if you enter 1 criteria a container, booking or bl number, limited information will be shown. Nike is one of the largest manufacturers of athletic apparel and sporting equipment in the world, therefore it has numerous, distinct missions and aims. March 21, 2018 from 19962018, nikes designs for the most iconic uniform in sport. But just how successful was that campaign in the long term and what of nike s ethical record in other areas such as the environment. Nike asks you to accept cookies for performance, social media and advertising purposes. It is recognized as an american multinational corporation. The interim financial information and notes thereto should be read in conjunction with the companys latest annual report on form 10k.
Knight is a cofounder of the company and, except for the period from june 1983 through september 1984, served as its president from 1968 to 1990, and from june 2000 to 2004. Nikes organizational structure is worthy of study due to the fact that it has been a successful organization since its inception. It is the worlds largest supplier of athletic shoes and apparel. Nike is a global brand that is synonymous with quality and excellence. Hubshare is designed so all documents and information are kept secure and private giving you a central portal to store information on how personal data is managed and used. Read nikes mission statement and find information about. Nike excels in creating innovative products, leading with our digital advantage, and inspiring through an iconic brand. It is also a central place to manage and log data breaches, track staff training on gdpr and manage change control with our projects module. When creating a marketing plan for a new product or positioning a brand, nike is the king. We do not update or delete outdated information contained in website materials, and we disclaim any obligation to do so. The results of operations for the three and six months ended november 30, 2017 are not necessarily indicative of results to be expected for the entire year. Winner of the standing ovation award for best powerpoint templates from presentations magazine. Nke company overview, trading data, share statistics, valuation, profitability, financial snapshot.
As with all publicly traded companies, nikes first objective is to make a profit for the shareholders. Nike inc s suppliers recorded increase in sales by 23. The manufacturing planning and control system and the manufacturing process of nike are designed in such a way to meet the demands of the market and in accordance with the overall. Nike, proudly commented on the companys 2008 performance. Nike story profile, history, founder, founded, ceo. Jul 16, 20 the nike sport research lab nsrl is where athletes, scientists, engineers and designers converge to develop the key performance insights that drive nikes innovation. Large accelerated filer i acceleratedfiler nonacceleratedfiler smallerreportingcompany whether the registrant is a shell company as defined in rule 12b2 of the act. I have been working at nike fulltime for more than 5 years. The history of nike is a true american success story. In this presentation, emotional marketing expert, graeme newell explains how nike was able to become so universal. Mar 31, 2019 the swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Nikes principal business activity is the design, development and worldwide marketing of high quality footwear, apparel, equipment and accessory products. Driven by our passion for sport and our instinct for innovation, we aim to elevate human potential. The company is headquartered near beaverton, oregon, in the portland metropolitan area.
About nike media resourcesabout nike media resources. The nike swoosh logo came to symbolize not just sports culture, but street culture, as the. Nike also held the largest with a market share of 2. Nike is an american multinational company producing equipment, footwear, clothes, and accessories. The company was founded on january 25, 1964, as blue ribbon sports, by bill bowerman and phil knight, and officially became nike, inc. Nike is the worlds number 1 maker of athletic footwear and clothing. Today nike is the worlds leading innovator in athletic footwear, apparel, equipment and accessories.
Nikes inventory turnover for the quarter that ended in feb. Company has enough capital to implement any international market strategy for example advertising in international markets, providing better services to customers, invest in the new planning etc. The competitor gaining the most ground is under armour. Nike inc company profile and news bloomberg markets. The income statement presents information on the financial results of a companys business activities over a period of time. The company is headquartered in beaverton, oregon, us. We rate nike its a start based on information from our own research. Internship program is the ideal opportunity to explore the intersection of all nike businesses. Phil knight was a middle distance runner hailing from portland who trained under track and field coach bill bowerman. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Nike is committed to working with and providing reasonable accommodation to. Nike has managed to build a brand that appeals to every demographic around the world. Refer to note 11 operating segments for additional information.
Nke including business summary, industrysector information, number of employees, business summary, corporate governance, key executives and their. Nike does not make the shoes themselves, they contract production out to other companies. Nike presentation building a global brand view presentation slides online. Knight was a certified public accountant with price waterhouse and coopers. The company takes its name from nike, the greek goddess of victory. Nike presentation building a global brand nike brand. In order to meet this objective, nike identifies a number of smaller aims and objectives. Despite being one of the largest sport apparel and accessory companies in existence. Companys operating structure, which became effective on june 1, 2017. After a concerted campaign in the 1990s regarding working conditions in supplier factories, the company was said to have turned over a new leaf. Though nike has a few promising environmental measures in place, its clear that the company does not do as well as it should. Employees can now use webmail portals which have been personalized and designed to use distributed applications. It is calculated as cost of goods sold divided by total inventories.
The income statement communicates how much revenue the company generated during a period and what cost it incurred in connection with generating that revenue. Manufacturing footwear is very labour intensive, and involves cutting. However, if you enter two or more criteria, you will be provided with more cargo details which we retrieve from the booking or bl. All information content was current only as of the date originally presented. Started as a small reseller of an obscure japanese running shoe which later became asics line in a small shop in santa monica, nike has grown exponentially over the years into one of the worlds most recognizable and profitable brands. Worlds best powerpoint templates crystalgraphics offers more powerpoint templates than anyone else in the world, with over 4 million to choose from. Knight, a director since 1968, is chairman emeritus of nike, inc. Based on prototypes of the nike air zoom alphafly next%, the nike air zoom type brings cuttingedge innovation and. There are many kinds of strategies that are pursued by the companies. Nike is the correct use when referring to nike as a brand.
And we deliver an integrated marketplace with compelling retail experiences. This article analyses the company using the swot methodology. A progressive digital media business company profile nike, inc. Nike is an american multinational corporation based and headquartered in beaverton. Take a risk stay true success mylee brown chris heywood alex miller tarl langham jordon westbroek never stop running success remained true to their mission. Exemployees sue nike, alleging gender discrimination. Nsk has two core business segmentsthe industrial machinery business industrial machinery bearings, precision machinery and parts and the automotive products business automotive bearings, automotive components. Nike continued its promotional activities with the opening of athleti cs west, a training club for olympic hopefuls in track and field, and by signing tennis player john mcenroe to an endorsement contract. To get more information or amend your preferences, press the more information button or visit cookie settings at the bottom. Written as a companion to our best selling how shoes are made, the shoe material design guide digs deeper into the world of footwear materials and design. The information and secondary data of nike and adidas were collected from. To achieve that, we need all parts of our value chain to understand and deliver on our goalsfrom our leaders to product designers, to the employees in our stores, and workers in contracted factories who make our products.
Good on you publishes the worlds most comprehensive ratings of fashion brands impact on people, the planet and animals. Nike sport research lab incubates innovation nike news. Located in beaverton but recruited from all over the world, nikes u. Announces second quarter fiscal 2020 earnings and conference call. Find matching businesses for nike from 15 million business records.
The company expanded its line of products that year, adding athletic shoes for children. May 04, 2020 as of 2018, nike was the most valuable global apparel brand, with a brand value of 28 billion u. We build deep, personal connections with consumers. Having been founded in 1964, nike serves to bring inspiration and innovation to every athlete in the world.
News, events and reports learn more 2017 investor day. The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. Nike is one of the largest sellers of athletic footwear and apparel around the world. Along the way, nike helped the worlds best athletes win.
The nike companyoverview history and current status. It was founded in 1964 as blue ribbon sports by bill bowerman, a trackandfield coach at the university of oregon, and his former student phil knight. Whether our job is designing the ultimate sneaker or coding a revolutionary app, were united by the same mission. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Chinese companies anta and li ning show a steady increase in sales within. Nike inc s company, sector, industry and market analysis. Table 2 below indicates that the company is moderately efficient in doing the business. Our affiliate brands should be referenced as follows. Inventory turnover measures how fast the company turns over its inventory within a year.